This page is going to be a learning experience for you !

    I would like to take this opportunity to explain a few of the basics that are involved  in the embroidery process so that you, my valued            
    customer, can understand and make a more informed decision on what is and what is not:
    a) possible
    b) economical
    when it comes to embroidery, be it a single item, or something  for a team or club. I will try to address some of the most frequently asked  
    questions and misconceptions and if there is anything that I do not address, please feel free to contact me at any time so that I can give  you the
    information you need to make an informed and budget conscience decision.  

    Quality Embroidery is done on quality machines. My embroiderer uses machines that are worth upwards of $20,000.00  EACH and they are fully
    computerized to allow  for consistent quality and steady production. The machines are connected in rows of 12, 24, and 48 machines. Each row
    is connected to it's own computer, so  if one machine runs, the whole row runs, allowing them to embroider many items with the same design
    at the same time. There is also a single machine, for the names and single items.

    PRICING: Probably the first thing you want to know is "how much?" right ?  Embroidery is based on what is called stitch count. Many  places
    charge a "flat" rate for certain design size groups. This often means that you are paying a little more for the smaller designs and  just about the
    right amount for the larger ones. I charge according to the actual stitch count. Stitch Count is generally charged in 1,000 stitch increments,
    starting at 3,000 stitches. I am able to give quantity discounts with price breaks starting at 1-6 pieces as  being the most  pricey and then
    discounts apply for  7-20 pieces, 21-40 pieces and all the way up to 250+ pieces.

    WHAT IS STITCH COUNT?: Stitch count is pretty well what it sounds like, it is the number of total stitches in a given design. If you have a  chance,
    take a look at anything that you own that is embroidered, even a little logo on a shirt can quickly give you an idea about the  number of stitches,
    density of the stitches and direction of the stitches to form that logo/design. Each design is "Digitized" for embroidery  and that is how we find out
    how many individual stitches are in that design.

    WHY DO I NEED DIGITIZING: ?  Digitizing is the process of taking a given design and turning it into a "stitch file". Basically that means that a "file"
    has to be created that not only comes up with what the finished "picture" will look like, it also tells the computer on the embroidery  machine
    where to put each stitch, how long to make it, how close together to put them, what direction/angle to make it and what needle  number to use.
    It is often hard to explain to people that have a design and want to enlarge it that it cannot be done by more than  10% up or down with out re-
    digitizing. Anytime you enlarge a design, without re-digitizing, the spaces between stitches becomes further and further apart and more fabric is
    exposed.(if you have an item that is suitable for a cap, approx 3" x 4", 4,000 stitches and you now  want to enlarge it to fit on the back of a jacket
    at approx. 7" x 8", without re-digitizing, it would still only have, 4,000 stitches)  

    When more than 1 color is involved, each color is assigned a number and each number corresponds to a needle number. This is why I  
    ALWAYS suggest to people that when they are getting something digitized and as of right now you are sure you want the design as a sharp, one
    color image, you MAY change your mind later on, so pull the design apart now and have it digitized in as many colors as   possible. Lets say you
    want to use a horse head and horseshoe as your logo and you are sure you want it all in black on a white background. Well the stitch count will
    be the same, but if you isolate the mane, eyes, nostrils,horseshoe's outer edge, inner edge, and  nail holes when you get it digitized, you will
    have that option later because the computer has prepared the machine to be ready to use 6  colors. Now when you get it embroidered, you will
    be asked what colors you want. That is when we tell the machine color #1 - black, #2 - black, #3-black (you get the drift), however, lets say  later
    on you end up wanting to use your logo on a little girl's jacket, you now have the option of having a pretty little brown horse, with a flaxen mane
    and pinkish nostrils in a 2 shades of grey horseshoe with pink nail holes, or what ever color options you want.  Digitizing is also charged by
    stitch count and in very rare cases by complexity, so the initial digitizing and embroidery cost will be the same, regardless of the number of
    colors.

    DO YOU HAVE TO DIGITIZE THE DESIGN EVERY TIME &  WHO KEEPS THE DESIGN?: Unlike silk screening, there are no repeat digitizing charges
    unless you decide to change the design. Once anything is Digitized, it becomes a file that can be e-mailed to where ever it has to go.(Ya gotta
    love technology) What I do is the following: I arrange for the digitizing. After everything is approved, I get the file e-mailed to me, I e-mail a copy to
    the embroiderer and a copy to you, my client. I do not allow anyone else to use your design without  your written permission(I may ask you if I
    can use it in our "sample section" but that is totally up to you and of course I would add a link to  your site if you have one, in return). If you paid
    for the digitizing, then the design is yours and only yours. IF you wish to allow anyone else  to use it, you can charge a small royalty if you like, but
    that is totally between you and them. As we all know, computers crash, get viruses,  etc. This is the reason that I make sure that there are 3 of us
    that have a copy, so regardless if 2 out 3 computers blow up, there is always a copy out there. This also makes it so much faster for the many
    repeat orders that I get, if everything is on file, we can proceed  with the order much more quickly.

    STOCK DESIGNS:  These are designs that I have had digitized or have bought that I make available to my customers and of course, there is no
    "Digitizing fee". Many of these are best sellers on the garments that I sell. We can add a name to them and on occasion merge  two designs.
    You can add you own touch by changing the colors to suit you as well. As explained above in the DIGITIZING section, that  although most of
    them have a lot of color choices within the design, some have been digitized with limited separations, so that if a horse  is pictured with 4 white
    socks and a blaze, and you want it with no socks and a blaze, it may not be possible because it has been  digitized so that all the white is the
    same color # (If you change the white in one area, all the other white will change as well) Please check with me to make sure that all the color
    changes that you would like are possible.

    MINIMUMS AND PRICE BREAKS: O.K., this is pretty simple.  My minimum order is 1 and the max. is however high  you can count. The first price
    break is 7 - 11 pieces, then 12-20 pieces,  21-40,  41-100,  101-250,  251+
    Lets say you want to qualify for the  first price break, but you see it has to be 7 items. That means a combination of 7 items, (OTHER THAN
    SOLID BRIMMED CAPS) that require the same design on them. That could be a t-shirt, a sweat shirt, 2 saddle pads, a toque, a scarf and a
    place mat, or any other combination of items, as long as they do not have a solid brim, such as a ball cap, since those go on  a separate
    machine. This is the perfect solution if you and a few friends find a design that you all like and each one of you has a few pieces that you would
    like to have it put on. Gather it all up and save some money. You would be surprised how quickly items add up and before you know it, you are
    into the next price break and saving even more money. This is also something to keep in mind for the holidays, order a bunch of toques and
    scarves and sweat shirts, vest, jackets etc for everyone and save yourself some money by embroidering the same design on everything, and if
    all the items have the same design, no one can complain that they prefer the design  the other person got better, they will all be the same, but in
    different colors (Min. 4 items per color change)

    HOW DO I KNOW WHAT 3000, 4000, 5000..... STITCHES LOOKS LIKE:  Very good question. Unless you have been doing this for years,  you
    really have no way of judging whether or not your idea is do-able, or if it will break the bank. If you are figuring something out for a club or
    yourself, you have to come up with a price point that you are comfortable with and this is different for everyone. Some budgets are  small, others
    allow for a little more room.
    Below are a few things that I have done for several companies as well as a few stock/best selling designs. I have included the                     
    measurements of the design, and the stitch count, so you can use that as a guide to see what that number of stitches looks like. As you can
    see, a dense design, carries more stitches. Often an "open" design done in sharp colors is just as affective and eye catching and the stitch
    counts is a lot less and therefore it brings down your production costs as well.(Vivian Hall compared to a similar sized design like Cedar Mills)
    These designs are NOT to scale, use the measurements as a guide. Please remember to check out our "stock  designs" page which has more
    stock designs


    I hope this has not been a "Brain Overload", and I that I have answered some questions about embroidery and
    digitizing.
EMBROIDERY
~ Information and Samples ~
4.5" W x 1"H  6,727 stitches
3.5"W x .83" H   3095 Stitches
3.04"W x 1.57"H   5282 Stitches
3.02" W x 1.80"H   6042 Stitches
3.49"W x 2.07"H   3960 Stitches